At Copenhagen Fashion Fair - CIFF63, Yoke conceptualised, designed and developed an interactive installation for the Danish fashion company BESTSELLER. The company's venue at CIFF63 was more than just a clothing display; it was a comprehensive experience, featuring a bar at the center of a 5x40 meter cylindrical wall and different rooms represented each brand. A large-scale projection on the 200 sqm wall, featuring models gracefully walking through a mysterious, colorful fog. The colors changed over time, represented the variety within BESTSELLER's different brands. The wall was the first thing visitors noticed upon entering the space, and their presence was reflected in the installation as a spotlight that followed them when they passed by. The interplay of light and color in the mist enhanced the models' presence, drawing visitors into a dreamlike almost tangiable experience.
The installation was made with Clo3D, Mixamo, Cinema 4D, Blender and Unity 3D.
Photography: Yoke and Kasper Søsted Hemme
