How does the dynamic visual universe conceived for the annual business summit, DI Topmøde 2016 by Dansk Industri, reflect the profound idea of transformation in the context of Denmark?

Danish Industry Summit 2016

Danish Industry

,

2016

The visual style is created by a minimalistic graphic approach consisting of circles and squares resembling a machinery or a clockwork. Colors are held in yellow and blue as a metaphor for day and night. Form and color transforms and shift places to create a dynamic flow throughout the day.

In the foyer a 4 meter wide 360 degree screen greets the summit's participants. In each of the participants’ personal access card there is a built-in chip that sends signals to the screen. When a participant approaches the installation a personal greeting appears on the screen.

For the main stage the scenographic backdrop is created by ten 2.5 x 2.5 meter wide moving circles and squares. Each form move up and down individually for a continuous transformation of the scenography - all 3d mapped and choreographed to Den Sorte Skole's beautiful soundtrack.

Location: Copenhagen, Denmark
Photography: Yoke

Danish Industry Summit 2016
How does the dynamic visual universe conceived for the annual business summit, DI Topmøde 2016 by Dansk Industri, reflect the profound idea of transformation in the context of Denmark?
Danish Industry Summit 2016
Danish Industry Summit 2016
A dynamic visual universe created for the annual business summit by Dansk Industri .
A dynamic visual universe created for the annual business summit by Dansk Industri .
A dynamic visual universe created for the annual business summit by Dansk Industri .